Why buy a camera?
Friday, November 27th, 2009If you asked somebody a decade ago about sticking a camera in a phone you would have been met with a look that said you belonged in an institute. Nowadays you’d get the same look if you asked for a phone without a camera.
When the first phones came out with a camera you had a VGA image which could be measured at around 0.3 megapixels. You may scoff at this by today’s standard, but the V3 captivated its audience with this size camera and became one of the best selling phones of all time.
In these early days of camera and phone combined, the question of ‘why buy a camera?’ never looked on the horizon. Even when the higher megapixel camera’s like the Sony Ericsson W810i were introduced boasting an incredible 2 megapixel, but the cameras lens and shutter speed were no match for any digital camera.
It was only when the Sony Ericsson K800i (3.2 megapixels) photo and compared it to a Nokia N73 (3.2 megapixels) photo and saw that it showed 2 completely different images did people start to demand not just the megapixels but also quality in the camera lens, and from then forward did the market really start to change.
Next was the emergence of the 5 megapixels phone. First came the Samsung G600, again great phone but the camera quality despite the megapixels were poor. Ericsson then released the K850i again 5 megapixels but the camera seemed to take poorer picture than its cousin the K800i released over a year earlier.
The market was about to be shaken up though when Nokia N95 was released. An iconic phone for many reasons but the camera stood out, Carl Zeiss optics, autofocus and LED flash meant the camera quality was stunning, crystal clear clarity. Not only that the video recording was in a league of its own, gone was the grainy blurred image that was all other camera phones and here was a standard that the industry would be compared to from now on.
So where is the market now?
With the emergence of the latest Sony Ericsson which is the Satio you now have on the market for the first time a 12 megapixel camera phone. The phone itself is not just boasting 12 megapixels; you have face detection, smile detection, and even blink detection, Auto focus, Xenon flash, 16 x digital Zoom, Geo-tagging, red eye reduction and image stabiliser to name a few.
When choosing a phone, you now really do have a choice to get a camera combined as well and not just a gimmick.
With these choices people really are asking the question ‘why by a camera?’, so camera market, beware.












