Sat Nav on your Nokia. For free. Forever.
Friday, January 29th, 2010Nokia hits TomTom, Garmin with a free sat-nav on selected mobile phones in a bid to boost sales and prices – the competitions on!
This was a massive blow for sat-nav businesses whose $25 billion market has already been hit by Google! Nokia are following the steps of Google, by offering a free navigation package on over 20 million smartphones!
Share have started a big decline for for satnav market leaders Dutch TomTom and U.S. Garmin sunk, they fell 11% and Garmin fell by 4.2% after this news!
Nokia are offering free unlimited Sat-Nav with drive and walk navigation on selected Nokia phones – not just to new customers to existing customers. There are a select few mobile phones this is being ranged on to start with, the Nokia N97 Mini, the Nokia E72, the Nokia 5800 and the Nokia 5230 – but this number will soon grow.
Thilo Koslowski said Gartner analyst ”It’s a major shock for the navigation industry. Going forward profit margins have to come down,”
This is an impressive move from a company that sell more smartphones than any of their rivals, but since the Apple’s iPhone and BlackBerry’s RIM, Nokia have lost ground.
What happens next will be interesting, who will take the next bold move.









