The Influence of Applications!
TNS Telecoms Insight have done some research to show that a third of all mobile phone users quizzed ‘see content’ and ‘applications’ as a major factor for influencing their choice of mobile phone!
A massive one third of mobile phone users see applications as a major influence when purchasing a mobile phone, according to TNS latest Global Telecoms Insight study.
What happened and what did they find out?
The TNS study showed after quizzing 27,000 consumers, 33% saw the content and applications, such as maps, music and games, as a major factor in deciding which mobile they should buy.
They also found that 13% of consumers considered content and applications to be the single most important handset purchase consideration. While only a small 9% picked their phone due to the model of the phone and 12% make their choice based on the network.
Stephen Yap the TNS Technology group director said: “As uptake and usage of mobile services proliferates, we are seeing profound changes in the way that people make purchase decisions and in the brands that are the most meaningful to them.
“While established handset makers are standing their ground, network operators are clearly under pressure from the rise of the likes of Facebook, Google and Twitter. These content providers are increasingly capturing consumers’ loyalties and are leading the way in brining users the benefits of the latest mobile technologies.”
Some good learning’s can be taken from this analysis…
